Growth systems for restaurants. Not marketing.
We install the full retention engine inside your restaurant — loyalty, CRM, reviews and monthly reporting — integrated into your daily operation. You see the numbers. Your customers come back.
You don't have a marketing problem. You have a systems problem.
Most independent restaurants have great product and real customers — but no structure to bring them back.
When a guest walks out, they're gone forever. No database, no way to reach them again.
I pay to attract people who visit once and never return. Unstable growth, unpredictable months.
I know they matter, but I have no systematic way to generate them.
Plenty of posts, plenty of likes — not one extra customer I could actually count.
No visibility on food cost, labour cost or waste. I'm guessing instead of deciding.
I'm already running the floor. Building systems alone is impossible.
You're not missing marketing. You're missing a system.
An agency gets you a customer. We make sure they come back.
LAFKEN is not a marketing agency. We build the operational infrastructure that turns one-time visits into recurring revenue.
Content. Likes. Promises.
- ×Sells posts, followers and reach
- ×Measures success in vanity metrics
- ×Work lives on Instagram, not in your venue
- ×Never touches your staff or your POS
- ×If you stop paying, you're back to zero
Systems. Data. Retention.
- ✓Installs loyalty, CRM, reviews and reporting
- ✓Measures returning guests and lifetime value
- ✓The system lives in your daily operation
- ✓Trains your team and integrates the POS flow
- ✓The customer database is yours — forever
A connected growth system — not isolated tactics.
Every piece feeds the next: loyalty feeds the CRM, the CRM feeds retention, retention feeds the reporting.
Loyalty systems
Digital Wallet cards, stamps and rewards that live in your customers' phones.
QR programs
Tables, counters and posters that enrol guests into the club in a single scan.
CRM & database
A customer asset you own — segmented, actionable and growing with every visit.
Reviews systems
A structured flow that turns happy guests into Google reviews — consistently.
Retention & automations
Reactivation campaigns and notifications that bring guests back with no manual effort.
Reporting & consulting
A monthly KPI report that justifies exactly what you invest — with growth recommendations.
The operating system for your restaurant.
Beyond loyalty, LAFKEN OS turns your operation into data. Simple SOPs — filled in weekly — become a complete monthly report: P&L, food cost and a prioritized action plan.
- ✓Financial performance — revenue, costs, gross margin and prime cost.
- ✓Real food cost — calculated from your purchases, flagged when it drifts.
- ✓Profit & loss (P&L) — COGS, payroll, waste and production, line by line.
- ✓Prioritized action plan — concrete recommendations, not just numbers.
Per-dish recipe cards + weekly inventory count to recover margin.
Activate 2 emails/month + a 30-day reactivation campaign.
Excerpt from a real LAFKEN OS monthly report (sample figures).
A loyalty club your customers keep — in their phone.
No app to download. No paper card to lose. A native Wallet card — living, notifying, and bringing guests back.
Guest scans the QR
On the table, at the counter or on the poster — a single scan.
They join the club
The card is added to Apple Wallet or Google Wallet in seconds.
They earn and return
Stamps, rewards and notifications bring them back — automatically.
You own the data
Every member feeds your database and your CRM.
A real system, live in Montréal.
A beloved Chilean institution — empanadas, completos, churrascos, alfajores — with a loyal community since 1991, but no system to turn that love into data.
- No customer database
- No loyalty program
- Inconsistent Google reviews
- Food cost unmeasured
- Digital loyalty club (6-stamp card)
- In-venue “Join the Club” posters & QR
- Database / CRM + menu redesign
- LAFKEN OS: full monthly reporting
Full plan active. Operational reporting delivered every month, with a prioritized action plan.
Built for owners who are done with promises.
No posts without a system. Every visual or content piece connects to customer capture, tracking, or reporting — never standalone.
The system lives in your operation — not on Instagram. Your team is trained to run it daily, without depending on us.
Every month, a report justifies exactly what you pay. No vague update — real numbers and a prioritized action plan.
We never implement without owner alignment.
A documented 7-phase process. Method, not improvisation — that's what makes systems work.
Alignment
Goals, approvals and operational analysis with the owner.
System configuration
QR, Wallet, CRM and promotions configured for your venue.
Approvals
Nothing printed without your sign-off. Promotions and messages approved in advance.
Installation
QR placement, testing and integration into the operational flow.
Staff training
POS flow, scripts and guest interaction. The team knows before launch.
Launch
System activation and first customer engagement.
Optimization
Reporting, KPI tracking and growth recommendations — every month.
Start with a strong foundation — then build the system.
Logo, visual identity, or brand manual, delivered once, no subscription. This is the simplest way to start working with LAFKEN — and the foundation the monthly growth system builds on next.
- ✓Logo review & refresh
- ✓Adjusted colour palette
- ✓Web & print-ready files
- —Full brand manual
- ✓Logo system (variations)
- ✓Colour palette & typography
- ✓Basic usage guide
- ✓Web & print-ready files
- ✓Everything in Brand Kit
- ✓Full brand manual
- ✓Visual direction (menu, posters, social)
- ✓Handover & presentation
Branding is the starting point. Every visual decision connects to the growth system — loyalty, CRM, reporting — that follows.
The full system: loyalty, CRM, and reporting, every month.
A one-time setup to install and integrate the system, then a monthly subscription for management, optimization and reporting. Full plans start at $2,000 CAD/month. Every month you receive a report that justifies exactly what you pay — pricing always starts with a diagnostic.
- ✓Growth diagnostic
- ✓Loyalty + QR + Wallet
- —CRM & database
- —Monthly reporting
- —Operational SOPs
- ✓Growth diagnostic
- ✓Loyalty + QR + Wallet
- ✓CRM & database
- ✓Reviews + retention + reporting
- —Operational SOPs
- ✓Everything in Growth
- ✓Operational SOPs (LAFKEN OS)
- ✓Food cost · labour · waste
- ✓Executive reporting
- ✓Growth consulting
Everything an owner wants to know.
An agency sells content and likes. We install systems — loyalty, CRM, reviews, reporting — that live in your operation and that you own. We measure returning customers, not vanity metrics.
No. We install and integrate everything for you, and we train your team. You only need to approve things and show up to the diagnostic.
Yes, always. It's your most valuable asset. If we ever stop working together, you keep your database and your system.
It depends on your venue and the tier you choose (Starter, Growth or Partnership). That's why everything starts with a free diagnostic where we assess your needs before quoting a price.
Our 7-phase process — from alignment to optimization — typically runs over a few weeks, depending on your venue and tier.
Yes. We work with independent restaurants, neighbourhood and family kitchens, cafés, bars and nightlife across Montréal.
The Starter offer has no monthly commitment. Growth and Partnership work as monthly subscriptions — we discuss the terms together during the diagnostic, fully transparently.
Success is a collaboration: align and train your staff, approve materials and promotions, and keep the guest experience consistent. We build the system; you keep it alive in your operation.
Every month you receive a KPI report: QR scans, Wallet installs, returning customers, Google reviews and database growth. Real numbers, not impressions.
Our priority is to become the reference for independent restaurants in Montréal. If you're elsewhere, reach out — we'll assess case by case.
Book your growth diagnostic.
30 minutes. No commitment. You leave with a clear plan of which system to install first.
Or email us at contact@lafkengrowth.com — reply within 24 h.
Thank you! 🎉
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